TR
Resume Book 30 Min

Principal Software Engineer

15+ years · Mesa, Arizona

Troy Rhinehart

I make engineering organizations faster.

I build AI platforms, developer systems, and product architecture that replace friction with repeatable leverage.

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AI platform
11 / 80 providers / models, one integration point
Delivery health
70 → 90%+ test reliability, with pipelines up to 80% faster
Product reach
Millions of customer sites powered by platform architecture
Selected experience

01 / Experience

Selected experience · 2010—Now

  1. 01

    Dec 2025 – Present

    Move through the mark

    The operating system for agentic engineering

    Attentive

    Principal Software Engineer

    Making AI-assisted development a dependable organizational capability—not a collection of individual experiments.

    • Co-designed and shipped Attentive's shared agentic orchestration platform, now the foundation for AI-assisted engineering across the company.
    • Eliminated flaky front-end tests and tuned CI infrastructure: success rates rose from 70% to over 90% and pipeline times fell up to 80%.
    • Rebuilt Attentive's browser event and metadata layer as a schematized plugin architecture that AI can generate and manage.
    • Launched the company Tech Radar and advanced RFC/RFD practices, Engineering Principles, agent observability, and agent testing.

    Remote (US)

  2. 02

    Dec 2012 – Dec 2025

    Move through the mark

    One platform. Millions of businesses.

    GoDaddy

    Software Engineer → Principal Software Engineer

    Thirteen years turning product and platform complexity into reusable systems for teams and entrepreneurs.

    • Architected GoDaddy's unified AI platform: 11 providers and 80 models behind one integration point for every product team.
    • Built the editor, publishing workflow, and widget and theme architecture behind Websites + Marketing, powering millions of customer sites.
    • Shaped technical standards through the Principal Engineer Committee, its Steering Committee, the Tech Radar Techniques Committee, and engineering guilds.
    • Led research and delivery across the organization while mentoring engineers through code reviews and knowledge sharing.

    Senior Software Engineer 2012–2017 · Principal Software Engineer 2017–2025 (L6 from 2021).

    Tempe, AZ

  3. 03

    Nov 2010 – Dec 2012

    Move through the mark

    Shared identity before it was table stakes

    Village Voice Media

    Junior Software Engineer

    The first production lesson: durable systems are the ones many products can trust.

    • Built a single sign-on service that authenticated users across 13 regional websites.
    • Shipped front-end and back-end features across the full development lifecycle.

    Phoenix, AZ

02 / Activity

The work leaves a trail.

A rolling year of public work across five GitHub identities—combined so the pattern is visible, not the account boundaries.

Combined activityRolling 12 months

Five accounts · one signal

03 / Next

Bring me the hard system.

The platform that has to scale, the developer workflow that drags, or the AI strategy that needs to become real.

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