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Troy Rhinehart

Principal Software Engineer

Principal Software Engineer with 15+ years building platforms, developer systems, and web products at scale. Leads agentic engineering at Attentive, building the orchestration, observability, testing, and browser foundations behind AI-assisted development. Previously spent 13 years at GoDaddy, architecting a unified AI platform and core site-builder systems used across millions of customer sites. Combines hands-on architecture with organization-wide technical standards, mentoring, and delivery improvement.

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Experience

  1. Principal Software Engineer · Attentive

    Dec 2025 – Present · Remote (US)

    • Co-designed and shipped Attentive's shared agentic orchestration platform, now the foundation for AI-assisted engineering across the company.
    • Eliminated flaky front-end tests and tuned CI infrastructure: success rates rose from 70% to over 90% and pipeline times fell up to 80%.
    • Rebuilt Attentive's browser event and metadata layer as a schematized plugin architecture that AI can generate and manage.
    • Launched the company Tech Radar and advanced RFC/RFD practices, Engineering Principles, agent observability, and agent testing.

  2. Software Engineer → Principal Software Engineer · GoDaddy

    Dec 2012 – Dec 2025 · Tempe, AZ

    • Architected GoDaddy's unified AI platform: 11 providers and 80 models behind one integration point for every product team.
    • Built the editor, publishing workflow, and widget and theme architecture behind Websites + Marketing, powering millions of customer sites.
    • Shaped technical standards through the Principal Engineer Committee, its Steering Committee, the Tech Radar Techniques Committee, and engineering guilds.
    • Led research and delivery across the organization while mentoring engineers through code reviews and knowledge sharing.

    Senior Software Engineer 2012–2017 · Principal Software Engineer 2017–2025 (L6 from 2021).

  3. Junior Software Engineer · Village Voice Media

    Nov 2010 – Dec 2012 · Phoenix, AZ

    • Built a single sign-on service that authenticated users across 13 regional websites.
    • Shipped front-end and back-end features across the full development lifecycle.

Skills

Education

Awards